Personal Selling by Michael Colin Cant 0000-00-00 00:00:00

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by Michael Colin Cant
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Personal Selling by Michael Colin Cant
Author
Michael Colin Cant
Publisher
Juta Academic
Date of release
Pages
288
ISBN
9780702166365
Binding
Paperback
Illustrations
Format
PDF, EPUB, MOBI, TXT, DOC
Rating
5
66
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Book review

Outlining 10 steps in the personal selling process—from prospecting for new business to closing a deal—this guide explains the art of the sale. The importance of listening to customers, clarifying the difference between selling a product and a service, and emphasizing the importance of business ethics are revealed. Descriptions of the options available to those seeking a career in sales are included, as is an exploration of the impact of the sales profession on the economy, and a reminder that all jobs require some amount of selling.

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